Results at a glance
- Industry: Fintech
- Country: United Arab Emirates
- Users grew from 500K to 1.5M+
- 4.8 app store rating
- First product of its kind in the region
- Timeline: eighteen months
The outcome the client wanted
A gold savings platform in the United Arab Emirates wanted to grow its user base and give people more ways to save in gold than any comparable product in the region.
What Severus did
Over eighteen months Severus worked on the platform’s product strategy, product and UX/UI design and solution architecture. Together with the client’s team we designed:
- savings plans that start from AED 1;
- gold leasing;
- physical redemption of gold;
- a marketplace;
- a B2B partner portal, which we are building now.
What changed
- The user base grew from around 500,000 to more than 1.5 million.
- The app holds a 4.8 rating in the app stores.
- It became the first product of its kind in the region.
Related: Legacy software modernisation · All case studies
